Objectives

  • Establish a Visual Identity for Askava: Design a distinct brand system for Askava that felt smart, modern, and seamlessly aligned with the Avetta ecosystem.

  • Interactive Risk Quiz: Create an approachable yet insightful experience that invites users to assess their organization’s risk exposure in just a few clicks.

  • Elevate AI Awareness: Introduce Avetta’s AI capabilities in a way that felt human and helpful—not intimidating.

  • Drive Engagement: Launch a multi-platform campaign that generates leads, boosts product visibility, and positions Avetta as a forward-thinking safety solution.

  • Support Sales & Marketing: Equip internal teams with toolkits, pitch decks, and campaign collateral that tell a clear and compelling story.

Challenges

  • Abstract Concept: Risk isn’t exactly a sexy topic—and AI can sound complex or opaque. We had to make it feel tangible, relevant, and even a little fun.

  • B2B Audience: Our audience included procurement and safety professionals with limited time and high standards.

  • New Tech, New Story: Askava was a new tool, meaning we had to build understanding and trust from the ground up.

Our Approach

Branding Askava
We developed a clean, dynamic visual system for Askava that nodded to intelligence and simplicity—mixing sharp lines, AI-inspired iconography, and a forward-leaning voice. The result: a sub-brand that felt trustworthy yet fresh, standing out within the Avetta portfolio.

Risk Quiz Design
The interactive quiz became the heart of the campaign. Through custom illustrations, clear UX, and conversational copywriting, we turned a self-assessment tool into something closer to a personality quiz—fun, quick, and shareable, but with real strategic insight on the back end.

Campaign Creative
The “Find Your Risk” identity extended across landing pages, emails, social ads, and event materials. Each touchpoint leaned into the theme of discovery and insight, using striking visuals and tight messaging to drive action.

Internal Enablement
To support adoption, we designed sales decks, infographics, and launch materials that broke down Askava’s capabilities into digestible talking points. The brand voice remained confident, clear, and customer-focused.

Results

  • High Engagement: The risk quiz quickly became one of the most clicked-on campaign elements, driving qualified leads to the sales team.

  • Brand Lift: Askava’s launch elevated Avetta’s position as an innovator in the AI-powered risk management space.

  • Sales Alignment: Internal teams reported increased confidence in pitching the tool, thanks to branded collateral and visual storytelling.

  • Meaningful Conversations: “Find Your Risk” didn’t just generate clicks—it sparked real conversations around organizational risk and how Askava could help.

Conclusion
“Find Your Risk” showed how a thoughtfully designed campaign can turn an abstract concept into a concrete experience. By marrying smart design with strategic storytelling, we introduced Askava to the world in a way that felt human, useful, and unmistakably Avetta.

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